Marketing - Bachelor of Applied Science in Business Management
Degree
Bachelor of Applied Science (BAS) - Marketing
Overview
A degree in Business Management with a Marketing emphasis prepares students for success in the fast-paced marketing world. Core courses like Marketing Management teach how to plan, price, promote, and distribute products to meet customer needs, while Marketing Research & Analytics focuses on using data to make informed marketing decisions. Students explore Consumer Behavior to understand what drives purchasing decisions and learn about Brand Management to build strong brand identities. Electives such as Product Management, Product Marketing, International Marketing, Entrepreneurial Marketing, Marketing Operations, and Advertising Promotion allow students to specialize in areas like global marketing, startup marketing strategies, and campaign management. This program equips graduates with the skills to succeed in a variety of marketing roles.
Career Opportunities
With an emphasis on Marketing, students will be prepared to work in exciting, wide-ranging, cutting- edge careers that provide meaningful impact to an interconnected global community. Graduates of this program will find use for their skills in assessing market opportunities through market research, understanding consumer motivation and behavior, developing brand and marketing strategies that promote action, and scale those skills whether in an entrepreneurial or international setting.
Learning Outcomes
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Formulate successful marketing campaigns in dynamic markets by learning to plan, price, promote, and distribute products and services effectively while remaining aware of current marketing trends and developments.
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Apply market research methodologies for data-driven decision-making by analyzing consumer data, market trends, and competitor activities to develop strategies that align with customer needs and market opportunities.
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Interpret the psychological, cultural, and social factors influencing consumer behavior to design marketing strategies that resonate with target audiences and drive purchasing behavior.
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Construct sustainable brand strategies to enhance a company's market presence and customer loyalty by building and managing a brand, including brand positioning, identity, and equity.
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Contrast the complexities of international marketing and entrepreneurial ventures by adapting marketing strategies that differ on global branding, cross-cultural challenges, and startup marketing tactics.
Course Requirements
Students are responsible for examining the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Religion
Religion Cornerstone Courses
Complete all of the following:
Religion Electives
Complete three additional religion courses
Total Credit Hours: 14
College Success
| ENS 101 | College Success | 1 credit |
| BAP 115 | Excel and Introduction to Technology | 1 credit |
| Total Credit Hours: | 2 |
Capstone
| ENS 497 | Disciple Leadership Capstone | 1 ½ credits |
| BUS 497 | Strategy, Leadership and Ethics in Business | 3 ½ credits |
| Total Credit Hours: | 5 |
Career Success
| CAR 201 | Career Success | 1 credit |
| CAR 499R | Internship | 1-3 credits: This course can be taken a maximum of 2 times with a cap of 4 total credits |
| Total Credit Hours: | 2 |
General Education
Composition Courses
Complete two courses (6 credit hours)
| ENG 101 | Introduction to College Writing | 3 credits |
| ENG 201 | Intermediate College Writing | 3 credits |
| ENG 301 | Technical Writing | 3 credits |
| BUS 340 | Professional Business Communications | 3 credits |
| Total Credit Hours: | 6 |
**
BUS 340 can serve as both a Composition course as well as a Business Core Requirement**
Quantitative Literacy
Complete one course (3-4 credit hours)
| MAT 107 | Quantitative Analysis and Personal Finance | 3 credits |
| MAT 110 | College Algebra | 4 credits |
| MAT 111 | Trigonometry | 3 credits |
| MAT 112 | Calculus I | 4 credits |
| MAT 113 | Calculus II | 4 credits |
| MAT 119 | Business Calculus | 3 credits |
| MAT 237 | Discrete Mathematics | 3 credits |
| MAT 252 | Statistics | 3 credits |
| Total Credit Hours: | 3-4 |
**
MAT 252 can serve as both a General Education course as well as a Business Core Requirement**
Distribution Areas
American Institutions
Students must complete one of the following courses:
| HIST 170 | American Civilizations | 3 credits |
| HIST 175 | History of Technology in the United States | 3 credits |
| POLS 110 | American Government | 3 credits |
| Total Credit Hours: | 3 |
Fine Arts
Students must complete one of the following courses:
| ART 101 | History of the Fine Arts | 3 credits |
| ART 110 | Survey of Visual & Performing Arts | 3 credits |
| ART 112 | Survey of Musical Elements, Cultures, and Performance | 3 credits |
| Total Credit Hours: | 3 |
Humanities
Students must complete one of the following courses
| COMM 122 | Interpersonal Communications | 3 credits |
| HUM 110 | Discovering the Humanities | 3 credits |
| Total Credit Hours: | 3 |
**
COMM 122 can serve as both a General Education course as well as a Business Core Requirement**
Life Sciences
Students must complete one of the following courses:
| LS 103 | Health and Nutrition | 3 credits |
| LS 265 | Anatomy & Physiology | 4 credits |
| LS 303 | Knowledge of the Physical and Natural World | 3 credits |
| Total Credit Hours: | 3-4 |
LS 265 is for Medical Assisting student only
Physical Sciences
Students must complete one of the following courses:
| PS 120 | Earth Science | 3 credits |
| Total Credit Hours: | 3 |
Social Sciences
Students must complete one of the following courses:
| BUS 301 | Principles of Management | 3 credits |
| ECON 161 | Microeconomics | 3 credits |
| ECON 162 | Economic Principles and Problems-Macro, Online | 3 credits |
| PSYCH 101 | Introduction to Psychology | 3 credits |
| SS 130 | Geopolitics | 3 credits |
| SS 160 | Leadership & Human Behavior | 3 credits |
| Total Credit Hours: | 3 |
**
BUS 301,
ECON 161 or
ECON 162 can serve as both a General Education course as well as a Business Core Requirement**
Business Requirements
Complete one of the following certificates to fulfill the Skills Certificate requirement:
Business Core Requirements List
| ACC 101 | Financial Accounting I | 3 credits |
| ACC 212 | Managerial Accounting | 3 credits |
| BA 147 or IT 143 | Introduction to Databases and Structured Query Language (SQL) or Database Design and Analysis | 1-3 Credits |
| BAP 115 | Excel and Introduction to Technology | 1 credit |
| BUS 101 | Survey of Business | 3 credits |
| BUS 124 or BA 140 | Applied Presentation Skills or Tableau for Business Analytics | 1 credit |
| BUS 202 | Organizational Effectiveness | 3 credits |
| BUS 301 | Principles of Management | 3 credits |
| BUS 321 | Business Law and Ethics | 3 credits |
| BUS 340 | Professional Business Communications | 3 credits |
| BUS 351 | Marketing Management | 3 credits |
| BUS 497 | Strategy, Leadership and Ethics in Business | 3 ½ credits |
| COMM 122 | Interpersonal Communications | 3 credits |
| ECON 161 or ECON 162 | Microeconomics or Economic Principles and Problems - Macro, Online | 3 credits |
| FIN 301 | Introduction to Finance | 3 credits |
| MAT 252 | Statistics | 3 credits |
| SCM 325 | Operations Management | 3 credits |
| Total Credit Hours: | 25 |
**
BUS 301 can serve as both a General Education Course as well as a Business Core Requirement**
Upper Division Program Required Courses
Complete all of the following courses:
| MKTG 401 | Marketing Research & Analytics | 3 credits |
| MKTG 402 | Consumer Behavior | 3 credits |
| MKTG 403 | Brand Management | 3 credits |
| Total Credit Hours: | 9 |
Upper-Division Student Choice
Students are required to earn at least 40 upper-division credits. A minimum of 12 upper-division credits must come from the list below.
| BUS 324 | Applied Presentation Mentoring | 1 credit |
| BUS 323 | Applied Leadership Mentoring | 1 credit |
| BUS 330 | Management Information Systems | 3 credits |
| BUS 380 | International Business | 3 credits |
| BUS 395 | Change Management | 3 credits |
| BUS 402 | Organizational Behavior in a Global Context | 3 credits |
| BUS 410 | Negotiation and Conflict Resolution | 3 credits |
| BUS 425 | Advanced Sales Leadership | 3 credits |
| BUS 475 | Executive Decision Making | 3 credits |
| FIN 301 | Introduction to Finance | 3 credits |
| FIN 485 | Finance Capstone | 3 credits |
| SCM 325 | Operations Management | 3 credits |
| Total Credit Hours: | 12 |
Upper Division Marketing Student Choice
Choose one of the following courses.
| BUS 425 | Advanced Sales Leadership | 3 credits |
| MKTG 410 | Advertising Promotion | 3 credits |
| MKTG 411 | Entrepreneurial Marketing | 3 credits |
| MKTG 412 | International Marketing | 3 credits |
| MKTG 413 | Marketing Operations | 3 credits |
| MKTG 414 | Product Management | 3 credits |
| MKTG 415 | Product Marketing | 3 credits |
| Total Credit Hours: | 3 |
Total Credit Hours: 120
Graduation Requirements
1. Complete a minimum of 120 credit hours
2. Complete a minimum of 40 credit hours of upper-division classes (>300 level)
3. Minimum of 2.0 GPA
4. Complete General Education and Religion requirements
5. Complete Skills Based Certificate requirements
6. Complete Program required courses
7. Complete Business Core Course requirements
8. C- or higher in all program-specific classes
Recommended Sequence of Courses
Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your Student Success Advisor for assistance.
First Semester - Fall - Block 1
BAP 115, Excel and Intro to Technology, 1 credit
ACC 101, Financial Accounting I, 3 credits
Certificate course, 3 credits
REL, Religion Cornerstone course, 1 credit
Total Minimum Block credits: 8
First Semester - Fall - Block 2
ENG 101, Introduction to College Writing, 3 credits
Certificate course, 3 credits
ENS 101, College Success, 1 credit
REL, Religion Cornerstone course, 1 credit
Total Minimum Block credits: 8
Total Minimum Semester credits: 16
Second Semester - Winter - Block 1
BUS 101, Survey of Business, 3 credits
BUS 124, Applied Presentation Skills, 1 credit
Certificate course, 3 credits
REL, Religion Cornerstone course, 1 credit
Total Minimum Block credits: 8
Second Semester - Winter - Block 2
BUS 202, Organizational Effectiveness 3 credits
CAR 201, College Success, 1 credit
Certificate course, 3 credits
REL, Religion Cornerstone course, 1 credit
Total Minimum Block credits: 8
Total Minimum Semester credits: 16
Third Semester - Spring - Block 1
COMM 122, Interpersonal Communications, 3 credits
ACC 212, Managerial Accounting, 3 credits
REL, Religion Cornerstone course, 1 credit
Total Minimum Block credits: 7
Third Semester - Spring - Block 2
MAT 252, Statistics, 3 credits
BUS 301, Principles of Management, 3 credits
REL, Religion Cornerstone course, 1 credit
Total Minimum Block credits: 7
Total Minimum Semester credits: 14
Fourth Semester - Fall - Block 1
BUS 321, Business Law & Ethics, 3 credits
ECON 161, Microeconomics, 3 credits
REL, Religion Cornerstone course, 1 credit
Total Minimum Block credits: 7
Fourth Semester - Fall - Block 2
BUS 351, Marketing Management, 3 credits
Upper Division Business Elective, Student Choice, 3 credits
REL, Religion Cornerstone course, 1 credit
Total Minimum Block credits: 7
Total Minimum Semester credits: 14
Fifth Semester - Winter - Block 1
GE, Fine Arts Distribution choice, 3 credits
Upper Division Business Elective, Student Choice, 3 credits
REL, Religion Elective course, 1 credit
Total Minimum Block credits: 7
Fifth Semester - Winter - Block 2
GE, Life Science Distribution choice, 3 credits
Upper Division Business Elective, Student Choice, 3 credits
REL, Religion Elective course, 1 credit
Total Minimum Block credits: 7
Total Minimum Semester credits: 14
Sixth Semester - Spring - Block 1
MKTG 401, Marketing Research & Analytics, 3 credits
Upper Division Business Elective, Student Choice, 3 credits
REL, Religion Elective course, 1 credit
Total Minimum Block credits: 7
Sixth Semester - Spring - Block 2
GE, Physical Science Distribution course, 3 credits
BUS 340, Professional Business Communications, 3 credits
REL, Religion Elective course, 1 credit
Total Minimum Block credits: 7
Total Minimum Semester credits: 14
Seventh Semester - Fall - Block 1
MKTG 402, Consumer Behavior, 3 credits
MKTG, Student Choice, 3 credits
CAR 499R, Internship, .5 credits
REL, Religion Elective course, 1 credit
Total Minimum Block credits: 7.5
Seventh Semester - Fall - Block 2
GE, American Institution Distribution course, 3 credits
Elective course, 3 credits
CAR 499R, Internship, .5 credits
ENS 497, Disciple Leadership Capstone, 1.5 credits
REL, Religion Elective course, 1 credit
Total Minimum Block credits: 9
Total Minimum Semester credits: 16.5
Eighth Semester - Winter - Block 1
MKTG 403, Brand Management, 3 credits
MKTG, Student choice, 3 credits
BUS 497, Strategy, Leadership and Ethics in Business, 1.75 credits
Total Minimum Block credits: 7.75
Eighth Semester - Winter - Block 2
BUS 497, Strategy, Leadership and Ethics in Business, 1.75 credits
Elective course, 3 credits
Elective course, 3 credits
Total Minimum Block credits: 7.75
Total Minimum Semester credits:15.5
Total Business Management-Marketing - Bachelor of Applied Science Minimum Credit Hours 120