Digital Marketing - Bachelor of Applied Science in Communication
Degree
Bachelor of Applied Science (BAS)
Overview
The evolution of technology is significantly growing and transforming in the field of marketing. As a result, there is a growing demand for marketing professionals who possess the skills to leverage digital technologies effectively. This bachelor's degree program is designed to equip students with expertise in various aspects of digital marketing, such as search engine marketing, mobile marketing, web analytics, and other relevant areas. Additionally, students will acquire the ability to create and execute digital marketing campaigns that effectively reach specific target audiences.
Career Opportunities
Companies are eager to hire people with both the strategy and skills necessary to manage their digital marketing efforts. Students designing their career in Digital Marketing can expect to work in the following fields:
- Content Creation
- Advertising/Customer Advocacy
- Digital Analytics
- Social Media
Learning Outcomes
Upon completion of the degree, successful graduates will be able to:
- Communicate in a persuasive, legal, and ethical manner.
- Strategically develop and manage omni-channel digital marketing campaigns.
- Utilize tools, platforms and data sources to optimize research, audience reach, conversion, and retention.
- Design digital experiences that are easy and efficient.
- Lead teams and serve within a team in a productive and constructive manner.
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Religion
Religion Electives
Complete three additional religion courses
Religion Cornerstone Courses
Complete all of the following:
Total Credit Hours: 14
College Success
| ENS 101 | College Success | 1 credit |
| BAP 115 | Excel and Introduction to Technology | 1 credit |
| Total Credit Hours: | 2 |
Capstone
| ENS 497 | Disciple Leadership Capstone | 1 ½ credits |
| COMM 497 | Communication Capstone | 1 ½ credits |
| Total Credit Hours: | 3 |
Career Success
| COMM 300 | Communication Career Workshop | 1 credit |
| CAR 499R | Internship | 1-3 credits: This course can be taken a maximum of 2 times with a cap of 4 total credits |
| Total Credit Hours: | 2 |
General Education
Composition Courses
Complete two courses (6 credit hours)
| ENG 101 | Introduction to College Writing | 3 credits |
| ENG 201 | Intermediate College Writing | 3 credits |
| ENG 301 | Technical Writing | 3 credits |
| BUS 340 | Professional Business Communications | 3 credits |
| Total Credit Hours: | 6 |
Quantitative Literacy
Complete one course (3-4 credit hours)
| MAT 107 | Quantitative Analysis and Personal Finance | 3 credits |
| MAT 110 | College Algebra | 4 credits |
| MAT 111 | Trigonometry | 3 credits |
| MAT 112 | Calculus I | 4 credits |
| MAT 113 | Calculus II | 4 credits |
| MAT 119 | Business Calculus | 3 credits |
| MAT 237 | Discrete Mathematics | 3 credits |
| MAT 252 | Statistics | 3 credits |
| Total Credit Hours: | 3-4 |
**MAT 252 can serve as both the Quantitative Literacy GE requirement as well as a Digital Marketing BAS Requirement**
Distribution Areas
American Institutions
Students must complete one of the following courses:
| HIST 170 | American Civilizations | 3 credits |
| HIST 175 | History of Technology in the United States | 3 credits |
| POLS 110 | American Government | 3 credits |
| Total Credit Hours: | 3 |
Fine Arts
Students must complete one of the following courses:
| ART 101 | History of the Fine Arts | 3 credits |
| ART 110 | Survey of Visual & Performing Arts | 3 credits |
| ART 112 | Survey of Musical Elements, Cultures, and Performance | 3 credits |
| Total Credit Hours: | 3 |
Humanities
Students must complete one of the following courses
| COMM 122 | Interpersonal Communications | 3 credits |
| HUM 110 | Discovering the Humanities | 3 credits |
| Total Credit Hours: | 3 |
**COMM 122 can serve as both the Humanities GE requirement as well as a Digital Marketing BAS Requirement**
Life Sciences
Students must complete one of the following courses:
| LS 103 | Health and Nutrition | 3 credits |
| LS 265 | Anatomy & Physiology | 4 credits |
| LS 303 | Knowledge of the Physical and Natural World | 3 credits |
| Total Credit Hours: | 3-4 |
LS 265 is for Medical Assisting student only
Physical Sciences
Students must complete one of the following courses:
| PS 120 | Earth Science | 3 credits |
| Total Credit Hours: | 3 |
Social Sciences
Students must complete one of the following courses:
| BUS 301 | Principles of Management | 3 credits |
| ECON 161 | Microeconomics | 3 credits |
| ECON 162 | Economic Principles and Problems-Macro, Online | 3 credits |
| PSYCH 101 | Introduction to Psychology | 3 credits |
| SS 130 | Geopolitics | 3 credits |
| SS 160 | Leadership & Human Behavior | 3 credits |
| Total Credit Hours: | 3 |
Program Specific Requirements
Certificate 1
Select between the
Digital Marketing Certificate or the
Technology Account Management Certificate
**COMM 122 and MAT 252 can serve as both GE requirements as well as a Digital Marketing BAS Requirements**
Social Media Marketing Certificate
Certificate Elective Courses
Select a course, 3 credits
| DM 140 | Digital Marketing Web Management | 3 credits |
| SMM 130 | Social Media Marketing Content | 3 credits |
| SMM 210 | Social Media Marketing Strategy | 3 credits |
| Total Credit Hours: | 3 |
Certificate Core Courses
| DM 105 | Introduction to Digital Marketing | 3 credits |
| DM 120 | Digital Marketing Strategy | 3 credits |
| DM 150 | Digital Marketing Analytics | 3 credits |
| DM 160 | Digital Marketing Advertising | 3 credits |
| Total Credit Hours: | 12 |
Communication Fundamentals Certificate
| DCC 180 | Fundamentals of Content Creation | 3 credits |
| COMM 210 | Mass Communication and Society | 3 credits |
| COMM 310 | Writing for Communication Careers | 3 credits |
| COMM 320 | Public Speaking | 3 credits |
| COMM 330 | Digital Communication | 3 credits |
| Total Credit Hours: | 15 |
Communication Core Certificate
| COMM 350 | Communication Research Methods | 3 credits |
| COMM 360 | Conflict Management | 3 credits |
| COMM 370 | Media Law and Ethics | 3 credits |
| COMM 380 | Communication Project Management | 3 credits |
| COMM 390 | Intercultural Communications | 3 credits |
| Total Credit Hours: | 15 |
Digital Marketing Emphasis Courses
| COMM 215 | Design Thinking | 3 credits |
| COMM 420 | Digital Marketing Strategy II | 3 credits |
| COMM 430 | Conversion Rate Optimization | 2 credits |
| COMM 450 | Advanced Digital Analytics | 3 credits |
| Total Credit Hours: | 11 |
Total Credit Hours: 120
Graduation Requirements
1. Minimum of 120 total semester credit hours as outlined
2. Grade of C- or better in all program-specific courses
3. Program grade point average of 2.0 or higher
4. Complete a minimum of 40 credit hours of upper-division classes (>300 level)
Recommended Sequence of Courses
Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your Student Success Advisor for assistance.
First Semester - Fall - Block 5
Skills Certificate course, 3 credits
Skills Certificate course, 3 credits
ENS 101, College Success, 1 credit
REL, Cornerstone Religion course, 1 credit
Total Minimum Block Credits: 8
First Semester - Fall - Block 6
Skills Certificate course, 3 credits
Skills Certificate course, 3 credits
REL, Cornerstone Religion course, 1 credit
Total Minimum Block Credits: 7
Total Minimum Semester Credits: 15
Second Semester - Winter - Block 1
COMM 122, Interpersonal Communications, 3 credits
DCC 180, Fundamentals of Content Creation, 3 credits
REL, Cornerstone Religion course, 1 credit
Total Minimum Block Credits: 7
Second Semester - Winter - Block 2
ENG 101, Introduction to College Writing, 3 credits
BAP 115, Excel and Introduction to Technology, 1 credit
COMM 210, Mass Communication and Society, 3 credits
REL, Cornerstone Religion course, 1 credit
Total Minimum Block Credits: 8
Total Minimum Semester Credits: 15
Third Semester - Spring - Block 3
ENG 201, Intermediate College Writing, 3 credits
COMM 310, Writing for Communication Careers, 3 credits
REL, Cornerstone Religion course, 1 credit
Total Minimum Block Credits: 7
Third Semester - Spring - Block 4
COMM 320, Public Speaking, 3 credits
DM 105, Introduction to Digital Marketing, 3 credits
REL, Cornerstone Religion course, 1 credit
Total Minimum Block Credits: 7
Total Minimum Semester Credits: 14
Fourth Semester - Fall - Block 5
COMM 330, Digital Communication, 3 credits
MAT 252, Statistics, 3 credits
REL, Cornerstone Religion course, 1 credit
Total Minimum Block Credits: 7
Fourth Semester - Fall - Block 6
GE, FA Distribution course, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
REL, Cornerstone Religion course, 1 credit
Total Minimum Block Credits: 7
Total Minimum Semester Credits: 14
Fifth Semester - Winter - Block 1
COMM 300, Digital Communication, 1 credit
COMM 350, Communication Research Methods, 3 credits
DM 150, Digital Marketing Analytics, 3 credits
REL, Religion Elective course, 1 credit
Total Minimum Block Credits: 8
Fifth Semester - Winter - Block 2
COMM 360, Conflict Management, 3 credits
COMM 370, Media Law and Ethics, 3 credits
REL, Religion Elective course, 1 credit
Total Minimum Block Credits: 7
Total Minimum Semester Credits: 15
Sixth Semester - Spring - Block 3
GE, American Institution Distribution course, Recommended POLS 110, 3 credits
COMM 380, Communication Project Management, 3 credits
REL, Religion Elective course, 1 credit
Total Minimum Block Credits: 7
Sixth Semester - Spring - Block 4
COMM 390, Intercultural Communications, 3 credits
GE, SS Distribution course, Recommended PSYCH 101, 3 credits
REL, Religion Elective course, 1 credit
Total Minimum Block Credits: 7
Total Minimum Semester Credits: 14
Seventh Semester - Fall - Block 5
CAR 499R, Internship, 0.5 credits
COMM 215, Design Thinking, 3 credits
GE, LS Distribution course, Recommended LS 103, 3 credits
REL, Religion Elective course, 1 credit
Total Minimum Block Credits: 7.5
Seventh Semester - Fall - Block 6
CAR 499R, Internship, 0.5 credits
COMM 420, Digital Marketing Strategy II, 3 credits
DM 160, Digital Marketing Advertising, 3 credits
COMM 430, Conversion Rate Optimization, 2 credits
Total Minimum Block Credits: 8.5
Total Minimum Semester Credits: 16
Eighth Semester - Winter - Block 1
COMM 450, Advanced Digital Analytics, 3 credits
GE, PS Distribution course, Recommended PS 120, 3 credits
ENS 497, Disciple Leadership Capstone, 1.5 credits
REL, Religion Elective course, 1 credit
Total Minimum Block Credits: 8.5
Eighth Semester - Winter - Block 2
Elective course, 3 credits
SMM Elective course, 3 credits
COMM 497, Communication Capstone, 1.5 credits
Total Minimum Block Credits: 7.5
Total Minimum Semester Credits: 16
Total Digital Marketing - Bachelor of Applied Science in Communication Minimum Credit Hours 120