COMM 420 Digital Marketing Strategy II
This course is designed to provide students with the knowledge and skills necessary to succeed in an ever-changing digital world. Students that successfully complete this class will leave with experience in the development, implementation, and management of digital marketing campaigns. Students will run a semester-long campaign for a brand or business, and will engage in research, strategic planning, content creation, implementation, and post-campaign analysis, for both paid and organic channels. This class may require curricular practical training (CPT) authorization for international students. Students should consult with their instructor and the international student office for further guidance.
Prerequisite
13 COMM Program Credits and
DM 120
Offered
Fall, Winter, Spring
Notes