Social Media Marketing Certificate

Degree

Certificate (Eligible for federal aid as a stand-alone certificate)

Overview

Come learn through real-life experiences the strategies and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Career Opportunities

Companies are eager to hire people with both the strategies and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing, there are really four main career paths students could focus on:

Content Creation
Customer Service
Advertising/Customer Advocacy
Analytics

Learning Outcomes

Upon completion of the certificate, successful graduates will be able to:

Strategically develop social media marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
Prove the ROI of social media campaigns and marketing initiatives
Apply marketing principles, strategies and tactics in real life situations
Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Social Media Marketing Certificate Courses

DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DM 150, Digital Marketing Analytics, 3 credits
SMM 130, Social Media Marketing Content, 3 credits
DM 160, Digital Marketing Advertising, 3 credits
CAR 201P, Career Success, 1 credit

Total Social Media Marketing Certificate Minimum Credit Hours 16

Graduation Requirements

Minimum of 16 total semester credit hours as outlined
Badge completed and verified by program assistants
Grade of C or higher in all core courses
Cumulative grade point average of 2.0 or higher