Digital Marketing - Bachelor of Applied Science in Communication

Degree

Bachelor of Applied Science (BAS)

Overview

The evolution of technology is significantly growing and transforming in the field of marketing. As a result, there is a growing demand for marketing professionals who possess the skills to leverage digital technologies effectively. This bachelor's degree program is designed to equip students with expertise in various aspects of digital marketing, such as search engine marketing, mobile marketing, web analytics, and other relevant areas. Additionally, students will acquire the ability to create and execute digital marketing campaigns that effectively reach specific target audiences. 

Career Opportunities

Companies are eager to hire people with both the strategy and skills necessary to manage their digital marketing efforts.  Students designing their career in Digital Marketing can expect to work in the following fields:

  • Content Creation
  • Advertising/Customer Advocacy
  • Digital Analytics
  • Social Media

Learning Outcomes

Upon completion of the degree, successful graduates will be able to:

  1. Communicate in a persuasive, legal, and ethical manner.
  2. Strategically develop and manage omni-channel digital marketing campaigns. 
  3. Utilize tools, platforms and data sources to optimize research, audience reach, conversion, and retention. 
  4. Design digital experiences that are easy and efficient. 
  5. Lead teams and serve within a team in a productive and constructive manner.

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Religion

Religion Cornerstone Courses

Complete each of the following
Course NumberTitleCredits
REL 200The Eternal Family (Cornerstone)

2 credits

REL 225Foundations of the Restoration (Cornerstone)

2 credits

REL 250Jesus Christ & His Everlasting Gospel (Cornerstone)

2 credits

REL 275Teachings & Doctrine of The Book of Mormon (Cornerstone)

2 credits

Total Credit Hours:8

Religion Electives

Complete three additional religion courses
Course NumberTitleCredits
Total Credit Hours:6

Total Credit Hours: 14

College Success

 
Course NumberTitleCredits
ENS 101College Success

1 credit

BAP 115Excel and Introduction to Technology

1 credit

Total Credit Hours:2

Capstone

 
Course NumberTitleCredits
ENS 497Disciple Leadership Capstone

1 ½ credits

COMM 497Communication Capstone

1 ½ credits

Total Credit Hours:3

Career Success

Course NumberTitleCredits
COMM 300Communication Career Workshop

1 credit

CAR 499RInternship

1-3 credits: This course can be taken a maximum of 2 times with a cap of 4 total credits

Total Credit Hours:2

General Education

Course NumberTitleCredits

Composition Courses

Complete two courses (6 credit hours)
Course NumberTitleCredits
ENG 101Introduction to College Writing

3 credits

ENG 201Intermediate College Writing

3 credits

ENG 301Technical Writing

3 credits

BUS 340Professional Business Communications

3 credits

Total Credit Hours:6

Course NumberTitleCredits

Quantitative Literacy

Complete one course (3-4 credit hours)

Course NumberTitleCredits
MAT 107Quantitative Analysis and Personal Finance

3 credits

MAT 110College Algebra

4 credits

MAT 111Trigonometry

3 credits

MAT 112Calculus I

4 credits

MAT 113Calculus II

4 credits

MAT 119Business Calculus

3 credits

MAT 237Discrete Mathematics

3 credits

MAT 252Statistics

3 credits

Total Credit Hours:3-4
**MAT 252 can serve as both the Quantitative Literacy GE requirement as well as a Digital Marketing BAS Requirement**

Distribution Areas

Course NumberTitleCredits

American Institutions

Students must complete one of the following courses:
Course NumberTitleCredits
HIST 170American Civilizations

3 credits

HIST 175History of Technology in the United States

3 credits

POLS 110American Government

3 credits

Total Credit Hours:3
 

Fine Arts

Students must complete one of the following courses: 
Course NumberTitleCredits
ART 101History of the Fine Arts

3 credits

ART 110Survey of Visual & Performing Arts

3 credits

ART 112Ensign College Choir

3 credits

ART 305Global Cultural Literacy

3 credits

Total Credit Hours:3
 

Humanities

Students must complete one of the following courses
Course NumberTitleCredits
COMM 122Interpersonal Communications

3 credits

HUM 110Discovering the Humanities

3 credits

Total Credit Hours:3
**COMM 122 can serve as both the Humanities GE requirement as well as a Digital Marketing BAS Requirement**

Life Sciences

Students must complete one of the following courses:
Course NumberTitleCredits
LS 103Nutrition and Health

3 credits

LS 265Anatomy & Physiology

4 credits

LS 303Knowledge of the Physical and Natural World

3 credits

Total Credit Hours:3-4

LS 265 is for Medical Assisting student only

 

Physical Sciences

Students must complete one of the following courses:
Course NumberTitleCredits
PS 120Earth Science

3 credits

Total Credit Hours:3

Social Sciences

Students must complete one of the following courses:
Course NumberTitleCredits
BUS 301Principles of Management

3 credits

ECON 161Microeconomics

3 credits

ECON 162Economic Principles and Problems-Macro, Online

3 credits

PSYCH 101Introduction to Psychology

3 credits

SS 130Geopolitics

3 credits

SS 160Leadership & Human Behavior

3 credits

Total Credit Hours:3

General Education Student Choice

Students must complete one additional course from one of the following areas: (3-4 credits)

Course NumberTitleCredits
Total Credit Hours:3-4
  • American Institutions Distribution courses (3 credit hours)
  • Fine Arts Distribution courses (3 credit hours)
  • Humanities Distribution courses (3 credit hours)
  • Life Sciences Distribution courses (3 credit hours)
  • Physical Sciences Distribution courses (3 credit hours)
  • Social Sciences Distribution courses (3 credit hours)
  • Math courses: Math 110 or higher (3-4 credit hours)

Program Specific Requirements

Certificate 1

Select between the Digital Marketing Certificate or the Technology Account Management Certificate
Course NumberTitleCredits
Total Credit Hours:15

Course NumberTitleCredits
COMM 122Interpersonal Communications

3 credits

MAT 252Statistics

3 credits

**COMM 122 and MAT 252 can serve as both GE requirements as well as a Digital Marketing BAS Requirements**

Social Media Marketing Certificate

Course NumberTitleCredits

Course NumberTitleCredits
Certificate Elective Courses

Select a course, 3 credits

Course NumberTitleCredits
DM 140Digital Marketing Web Management

3 credits

SMM 130Social Media Marketing Content

3 credits

SMM 210Social Media Marketing Strategy

3 credits

Total Credit Hours:3
Certificate Core Courses
Course NumberTitleCredits
DM 105Introduction to Digital Marketing

3 credits

DM 120Digital Marketing Strategy

3 credits

DM 150Digital Marketing Analytics

3 credits

DM 160Digital Marketing Advertising

3 credits

Total Credit Hours:12

Communication Fundamentals Certificate

Course NumberTitleCredits

Course NumberTitleCredits
DCC 180Fundamentals of Content Creation

3 credits

COMM 210Mass Communication and Society

3 credits

COMM 310Writing for Communication Careers

3 credits

COMM 320Public Speaking

3 credits

COMM 330Digital Communication

3 credits

Total Credit Hours:15

Communication Core Certificate

Course NumberTitleCredits

Course NumberTitleCredits
COMM 350Communication Research Methods

3 credits

COMM 360Conflict Management

3 credits

COMM 370Media Law and Ethics

3 credits

COMM 380Communication Project Management

3 credits

COMM 390Intercultural Communications

3 credits

Total Credit Hours:15

Digital Marketing Emphasis Courses

Course NumberTitleCredits

Course NumberTitleCredits
COMM 410Design Thinking

3 credits

COMM 420Digital Marketing Strategy II

3 credits

COMM 430Conversion Rate Optimization

2 credits

COMM 450Advanced Digital Analytics

3 credits

Total Credit Hours:11

Total Credit Hours: 120

Graduation Requirements

1. Minimum of 120 total semester credit hours as outlined 
2. Grade of C- or better in all program-specific courses
3. Cumulative grade-point average of 2.0 or higher

4. Complete a minimum of 40 credit hours of upper-division classes (>300 level)

Recommended Sequence of Courses

Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your Student Success Advisor for assistance.

First Semester

DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DCC 180, Fundamentals of Content Creation, 3 credits
ENG 101, Introduction to College Writing, 3 credits
BAP 115, Excel and Introduction to Technology, 1 credit
ENS 101, College Success, 1 credit
REL, Religion, 2 credits

Total Minimum Semester Hours: 16

Second Semester

DM 150, Digital Marketing Analytics, 3 credits
SMM 130, Social Media Marketing Content I, 3 credits
TAM 120, Introduction to Sales, 3 credits
TAM 195, Digital Technology Sales, 3 credits
REL, Religion, 2 credits

Total Minimum Semester Hours: 14

Third Semester

DM 160, Digital Marketing Advertising, 3 credits
TAM 275, Advanced Sales, 3 credits
DM 230, Digital Search Marketing, 3 credits
COMM 210, Mass Communication and Society, 3 credits
ENG 201, Intermediate College Writing, 3 credits

Total Minimum Semester Hours: 15

Fourth Semester

DM 240, Digital Mobile Marketing, 3 credits
COMM 310, Writing for Communication Careers, 3 credits
COMM 320, Public Speaking, 3 credits
COMM 330, Digital Channel Strategy, 3 credits
CAR 399R, Internship, 1-3 credits
REL, Religion, 2 credits

Total Minimum Semester Hours: 15-17

Fifth Semester

COMM 450, Advanced Digital Analytics, 3 credits
COMM 300, Communication Career Workshop, 1 credit
COMM 380, Communication Project Management, 3 credits
COMM 122, Interpersonal Communication, 3 credits
MAT 252, Statistics, 3 credits
REL, Religion, 2 credits

Total Minimum Semester Hours: 15

Sixth Semester

COMM 350, Communication Research Methods, 3 credits
COMM 420, Digital Marketing Strategy II, 3 credits
COMM 430, Conversion Rate Optimization, 2 credits
POLS 110, American Government, 3 credits
GE – SS, any General Education, Social Science Course, ECON 161, Microeconomics is recommended, 3 credits
REL, Religion Upper-Division, 2 credits

Total Minimum Semester Hours: 16

Seventh Semester

COMM 370, Media Law and Ethics, 3 credits
COMM 390, Intercultural Communications, 3 credits
ENS 497, Disciple Leadership Capstone, 1.5 credits
GE – Choice, Any General Education, Choice course, ECON 162, Macroeconomics is recommended, 3 credits
GE – LS, any General Education, Life Science Course, 3 credits
REL, Religion Upper-Division, 2 credits

Total Minimum Semester Hours: 15.5

Eighth Semester

COMM 410, Design Thinking, 3 credits
COMM 360, Conflict Management, 3 credits
CAR 499R, Internship, 1 credit
COMM 497, Communication Capstone, 1.5 credits
GE – PS, any General Education, Physical Science Course, 3 credits
GE – FA, any General Education, Fine Arts Course, 3 credits
REL, Religion, 2 credits

Total Minimum Semester Hours: 16.5

Total Digital Marketing - Bachelor of Applied Science in Communication Minimum Credit Hours 120