Social Media Marketing Certificate


Certificate (Eligible for federal aid as a stand-alone certificate or if combined with AS degree). 


Come learn through real-life experiences the strategies and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Career Opportunities

Companies are eager to hire people with both the strategies and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing, there are really four main career paths students could focus on:
  • Content Creation
  • Customer Service
  • Advertising/Customer Advocacy
  • Analytics

Learning Outcomes

Upon completion of the certificate, successful graduates will be able to:
  • Strategically develop social media marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
  • Prove the ROI of social media campaigns and marketing initiatives
  • Apply marketing principles, strategies and tactics in real life situations
  • Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends

Depending on elective emphasis, the following outcomes could be attained:

  • Maneuver current tools, platforms and data sources to optimize research, reach, revenues, referrals, and retention
  • Create relevant and engaging content in the form of copy, pictures, and videos
  • Apply personal branding principles exemplified by established field professionals

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Certificate Core Courses

Course NumberTitleCredits
DM 105Introduction to Digital Marketing

3 credits

DM 120Digital Marketing Strategy

3 credits

DM 150Digital Marketing Analytics

3 credits

DM 160Digital Marketing Advertising

3 credits

CAR 201Career Success

1 credit

Total Credit Hours:13

Certificate Elective Courses

Select a course, 3 credits

Course NumberTitleCredits
DM 140Digital Marketing Web Management

3 credits

SMM 130Social Media Marketing Content

3 credits

SMM 210Social Media Marketing Strategy

3 credits

Total Credit Hours:3

Total Credit Hours: 16

Graduation Requirements

1. Minimum of 16 total semester credit hours as outlined
2. Grade of C- or higher in all program-specific courses
3. Certificate grade point average of 2.0 or higher

Recommended Sequence of Courses

Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your success advisor for assistance.

First Semester

DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DM 150, Digital Marketing Analytics, 3 credits

Total Semester Minimum Hours 9

Second Semester

DM 160, Digital Marketing Advertising, 3 credits

Elective, DM 140SMM 130, SMM 210, 3 credits

CAR 201, Career Success, 1 credit

Total Semester Minimum Hours 7

Total Social Media Marketing Certificate Minimum Credit Hours 16