Digital Marketing Certificate
Degree
Certificate (Federal aid eligible if certificate is combined with Associate of Science degree, Associate of Applied Science degree, or Bachelor of Applied Science Degree. Not eligible for federal aid as a stand-alone certificate.)
Overview
Come learn through real-life experiences the strategies and tactics it takes to launch a digital marketing campaign and career. Many digital marketers have some know-how, but don't understand the strategy and analytics required for a successful campaign.
Career Opportunities
Companies are eager to hire people with both the strategies and skills necessary to manage their digital marketing campaigns. Some students are currently working on campaigns for larger companies while others are managing the entire marketing efforts for small to mid-sized businesses. If students plan to design their career in Digital Marketing, there are really four main career paths students could focus on:
- Content Creation
- Customer Service
- Advertising/Customer Advocacy
- Analytics
Learning Outcomes
Upon completion of the certificate, successful graduates will be able to:
- Strategically develop digital marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
- Prove the ROI of digital campaigns and marketing initiatives
- Apply marketing principles, strategies and tactics in real life situations
- Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends
Depending on elective emphasis, the following outcomes could be attained:
- Maneuver current tools, platforms and data sources to optimize research, reach, revenues, referrals, and retention
- Create and execute effective mobile and search marketing campaign and plans
- Prove understanding of key technology sales methodologies
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Certificate Core Courses
| DM 105 | Introduction to Digital Marketing | 3 credits |
| DM 120 | Digital Marketing Strategy | 3 credits |
| DM 150 | Digital Marketing Analytics | 3 credits |
| Total Credit Hours: | 9 |
Certificate Elective Courses
Select 2 courses, 6 credits
| DM 230 | Digital Search Marketing | 3 credits |
| DM 240 | Digital Mobile Marketing | 3 credits |
| TAM 195 | Digital Technology Sales | 3 credits |
| Total Credit Hours: | 6 |
Total Credit Hours: 15
Graduation Requirements
• Minimum of 15 total semester credit hours as outlined
• Grade of C- or higher in all program-specific courses
• Certificate grade point average of 2.0 or higher
Recommended Sequence of Courses
Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your academic advisor for assistance.
First Semester
DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DM 150, Digital Marketing Analytics, 3 credits
Total Semester Minimum Hours 9
Second Semester
Elective, DM 230, DM 240, or TAM 195, 3 credits
Elective, DM 230, DM 240, or TAM 195, 3 credits
Total Semester Minimum Hours 6
Total Digital Marketing Certificate Minimum Credit Hours 15