Public Relations and Customer Service Certificate

* This certificate is available to anyone who has served a mission for the Church of Jesus Christ of Latter-day Saints for at least 9 months and received an honorable release.

This certificate provides a structured series of activities where students will analyze their prior public relations and customer service skills in terms of the knowledge, skills, and abilities acquired during missionary service and apply them to a business setting. Students will demonstrate prior learning by developing a professional portfolio for the purpose of petitioning academic credit for prior learning obtained outside of the classroom at Ensign College. Students will then enroll in two courses in which they refine their public relations and customer service skills for the marketplace.

Degree

Certificate (Federal aid eligible if certificate is combined with Associate of Science degree, Associate of Applied Science degree, or Bachelor of Applied Science degree. Not eligible for federal aid as a stand-alone certificate.)

Program Outcomes

1. Validate marketable skills developed as a missionary
2. Communicate marketable skills to improve employment opportunities
3. Develop additional public relations and customer service skills by building on skills developed as a missionary

Certificate Requirements and Sequence

BUS 480 Professional Leadership and Service Portfolio, 1 credit (upon successful completion, students may receive 8 elective credits reflecting their prior learning)

6 additional credits from among the following options:

• BUS 113, Introduction to Hospitality and Tourism, 3 credits
• BUS 133, Teams and Relationships in Hospitality, 3 credits
• DM 105, Introduction to Digital Marketing, 3 credits
• DM 120, Digital Marketing Strategy, 3 credits
• DM 150, Digital Marketing Analytics, 3 credits
• COMM 122, Interpersonal Communications, 3 credits
• COMM 320, Public Speaking, 3 credits
• Any HR, SCM, or PM course

Total Credit Hours: 15

Graduation Requirements

Grade of C- or better in all program-specific courses is required.