Communication - Bachelor of Applied Science
Degree
Bachelor of Applied Science (BAS)
Overview
In a world where information is almost instantly disseminated and available from a variety of sources, the ability to communicate correctly, clearly, and persuasively has never been more important. This degree will help you become a skilled, ethical, and confident communicator with the capacity to positively impact families, communities, and organizations across the world.
Career Opportunities
Students trained in communication are prepared to work in exciting, wide-ranging, cutting-edge careers that provide meaningful messages to an interconnected global community. Graduates of this program will find use for their skills in corporate training and development, human resources, professions sales, and various social services. Other careers that may be related to this degree include:
Learning Outcomes
Upon completion of the degree, successful graduates will be able to:
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Communicate in a persuasive, legal, and ethical manner.
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Research and analyze scenarios in order to develop sound ideas and solutions.
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Produce targeted and effective written, spoken, and visual messages in media, group, and interpersonal settings.
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Effectively collaborate with diverse people in a variety of settings and circumstances.
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Serve in groups constructively or lead them productively.
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Religion
Religion Cornerstone Courses
Complete each of the following
| REL 200 | The Eternal Family (Cornerstone) | 2 credits |
| REL 225 | Foundations of the Restoration (Cornerstone) | 2 credits |
| REL 250 | Jesus Christ & His Everlasting Gospel (Cornerstone) | 2 credits |
| REL 275 | Teachings & Doctrine of The Book of Mormon (Cornerstone) | 2 credits |
| Total Credit Hours: | 8 |
Religion Electives
Complete three additional religion courses
College and Career Success
Complete both of the following
| CAR 101 | College Success | 1 credit |
| BAP 115 | Excel and Introduction to Technology | 1 credit |
| Total Credit Hours: | 2 |
Internship
Complete 1 credit
| CAR 299R | Internship | 1 credit: Students can complete the course up to 2 times |
| Total Credit Hours: | 1 |
General Education
Program Required General Education
| COMM 122 | Interpersonal Communications | 3 credits |
| ENG 101 | Introduction to College Writing | 3 credits |
| ENG 201 | Intermediate College Writing | 3 credits |
| MAT 252 | Statistics | 3 credits |
| POLS 110 | American Government | 3 credits |
| Total Credit Hours: | 15 |
Fine Arts
Students must complete the following course:
| ART 101 | Survey of Art History | 3 credits |
| Total Credit Hours: | 3 |
Life Sciences
Students must complete the following course:
| LS 103 | Nutrition and Health | 3 credits |
| Total Credit Hours: | 3 |
Physical Sciences
Students must complete one of the following courses:
| GEO 111 | Physical Geology, Online | 3 credits |
| PS 120 | Introduction to Physical Geography | 3 credits |
| PS 140 | Introduction to Physical Sciences | 3 credits |
| Total Credit Hours: | 3 |
Social Sciences
Students must complete the following course:
| ECON 161 | Microeconomics | 3 credits |
| Total Credit Hours: | 3 |
General Education Student Choice
Students must complete one additional course from one of the following areas: (3 credits)
- American Institutions Distribution courses (3 credit hours)
- Fine Arts Distribution courses (3 credit hours)
- Humanities Distribution courses (3 credit hours)
- Life Sciences Distribution courses (3 credit hours)
- Physical Sciences Distribution courses (3 credit hours)
- Social Sciences Distribution courses (3 credit hours)
- Math courses: Math 110 or higher (3-4 credit hours)
ECON 162 is recommended
Total Credit Hours: 30
Social Media Marketing Certificate
Certificate Courses
| DM 105 | Introduction to Digital Marketing | 3 credits |
| DM 120 | Digital Marketing Strategy | 3 credits |
| DM 150 | Digital Marketing Analytics | 3 credits |
| DM 160 | Digital Marketing Advertising | 3 credits |
| SMM 130 | Social Media Marketing Content | 3 credits |
| CAR 201P | Career Success | 1 credit |
| Total Credit Hours: | 16 |
Communication Fundamentals Certificate
| DCC 180 | Fundamentals of Content Creation | 3 credits |
| COMM 210 | Mass Communication and Society | 3 credits |
| COMM 310 | Writing for Communication Careers | 3 credits |
| COMM 320 | Public Speaking | 3 credits |
| COMM 330 | Digital Communication | 3 credits |
| Total Credit Hours: | 15 |
Communication Core Certificate
| COMM 300 | Communication Career Workshop | 1 credit |
| COMM 350 | Communication Research Methods | 3 credits |
| COMM 360 | Conflict Management | 3 credits |
| COMM 370 | Media Law and Ethics | 3 credits |
| COMM 380 | Communication Project Management | 3 credits |
| COMM 499 | Communication Internship | 2 credits |
| Total Credit Hours: | 15 |
Electives
The remaining 27 credits are elective credits. Students should pursue coursework to satisfy the minimum 120 credit hour requirement and to fulfill the graduation requirement of at least 40 upper division required (300-400 level).
Graduation Requirements
1. Minimum of 120 total semester credit hours as outlined
2. Grade of C or better in all program-specific courses
3. Cumulative grade-point average of 2.0 or higher
4 Complete a minimum of 40 credit hours of upper-division classes (>300 level)