Social Media Marketing Certificate
Degree
Certificate (Federal aid eligible if certificate is combined with Associate of Science degree, Associate of Applied Science degree, or Bachelor of Applied Science degree. Not eligible for federal aid as a stand-alone certificate.)
Overview
Come learn through real-life experiences the strategies and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.
Career Opportunities
Companies are eager to hire people with both the strategies and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing, there are really four main career paths students could focus on:
- Content Creation
- Customer Service
- Advertising/Customer Advocacy
- Analytics
Learning Outcomes
Upon completion of the certificate, successful graduates will be able to:
- Strategically develop social media marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
- Prove the ROI of social media campaigns and marketing initiatives
- Apply marketing principles, strategies and tactics in real life situations
- Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Certificate Elective Courses
Select a course, 3 credits
| DM 140 | Digital Marketing Web Management | 3 credits |
| SMM 130 | Social Media Marketing Content | 3 credits |
| SMM 210 | Social Media Marketing Strategy | 3 credits |
| Total Credit Hours: | 3 |
Certificate Core Courses
| DM 105 | Introduction to Digital Marketing | 3 credits |
| DM 120 | Digital Marketing Strategy | 3 credits |
| DM 150 | Digital Marketing Analytics | 3 credits |
| DM 160 | Digital Marketing Advertising | 3 credits |
| Total Credit Hours: | 12 |
Total Credit Hours: 16
Graduation Requirements
1. Minimum of 15 total semester credit hours as outlined
2. Grade of C- or higher in all program-specific courses
3. Certificate grade point average of 2.0 or higher
Recommended Sequence of Courses
Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your Student Success Advisor for assistance.
First Semester
DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DM 150, Digital Marketing Analytics, 3 credits
Total Semester Minimum Hours 9
Second Semester
DM 160, Digital Marketing Advertising, 3 credits
Elective, DM 140, SMM 130, SMM 210, 3 credits
Total Semester Minimum Hours 6
Total Social Media Marketing Certificate Minimum Credit Hours 15