Social Media Marketing - Associate of Applied Science

Degree

Associate of Applied Science (AAS)

Overview

Social Media Marketing jobs outnumber qualified candidates.  Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career.  Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Career Opportunities

Companies are eager to hire people with both the strategy and skills necessary to manage their social media.  Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses.  If students plan to design their own career in Social Media Marketing, there are really four main career paths students could focus on:

  • Content Creation
  • Customer Service
  • Advertising/Customer Advocacy
  • Analytics

Learning Outcomes

Upon completion of the degree, successful graduates will be able to:

  • Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies
  • Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
  • Create a highly-engaged social community of empowered brand advocates
  • Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention
  • Prove the ROI of campaigns and marketing initiatives
  • Create relevant and engaging content in the form of copy, pictures, videos, and infographics
  • Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations
  • Identify the various learning resources that will help their knowledge remain current with changing technologies, best practices, and trend

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Religion

Religion Cornerstone Courses

Students must complete two of the following courses
Course NumberTitleCredits
REL 200The Eternal Family (Cornerstone)

2 credits

REL 225Foundations of the Restoration (Cornerstone)

2 credits

REL 250Jesus Christ & His Everlasting Gospel (Cornerstone)

2 credits

REL 275Teachings & Doctrine of The Book of Mormon (Cornerstone)

2 credits

Total Credit Hours:4

Religion Electives

Students must complete two additional religion courses
Course NumberTitleCredits
Total Credit Hours:4

Total Credit Hours: 8

College and Career Success

Complete both of the following
Course NumberTitleCredits
CAR 101College Success

1 credit

BAP 115Excel and Introduction to Technology

1 credit

Total Credit Hours:2

Internship

Course NumberTitleCredits
SMM 299 or CAR 399RInternship

1-3 credits

Total Credit Hours:2

College Fundamentals

Course NumberTitleCredits
COMM 122Interpersonal Communications

3 credits

ENG 101Introduction to College Writing

3 credits

MAT 107Quantitative Analysis and Personal Finance

3 credits

Total Credit Hours:9

Any math class >MAT 107 will satisfy the MAT 107 College Fundamentals requirement

Social Media Marketing Certificate

Course NumberTitleCredits

Certificate Core Courses

Course NumberTitleCredits
DM 105Introduction to Digital Marketing

3 credits

DM 120Digital Marketing Strategy

3 credits

DM 150Digital Marketing Analytics

3 credits

DM 160Digital Marketing Advertising

3 credits

CAR 201Career Success

1 credit

Total Credit Hours:13

Certificate Elective Courses

Select a course, 3 credits

Course NumberTitleCredits
DM 140Digital Marketing Web Management

3 credits

SMM 130Social Media Marketing Content

3 credits

SMM 210Social Media Marketing Strategy

3 credits

Total Credit Hours:3

Communication Fundamentals Certificate

Course NumberTitleCredits
DCC 180Fundamentals of Content Creation

3 credits

COMM 210Mass Communication and Society

3 credits

COMM 310Writing for Communication Careers

3 credits

COMM 320Public Speaking

3 credits

COMM 330Digital Communication

3 credits

Total Credit Hours:15

Additional Program Requirements

Complete 13 additional credits from the following list

Course NumberTitleCredits
ELECBUS 101 or ENTR 150

3 credits

DM 140Digital Marketing Web Management

3 credits

SMM 130Social Media Marketing Content

3 credits

SMM 199Social Media Marketing Lecture Series

1 credit

SMM 210Social Media Marketing Strategy

3 credits

TAM 120Introduction to Sales

3 credits

Total Credit Hours:13

Total Credit Hours: 65-66

Graduation Requirements

1. Minimum of 65 total semester credit hours as outlined
2. Grade of C- or higher in all program-specific courses
3. Cumulative GPA of 2.0 or higher
4. Two cornerstone religion courses, two additional elective religion courses

Recommended Sequence of Courses

Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your academic advisor for assistance.

First Semester

DM 105, Introduction to Digital Marketing, 3 credits
BUS 101 or ENTR 150, Survey of Business or Entrepreneurship, 3 credits
DCC 180, Fundamentals of Content Creation, 3 credits
ENG 101, Introduction to College Writing, 3 credits
BAP 115, Excel and Introduction to Technology, 1 credit
CAR 101, College Success, 1 credit
REL, Cornerstone Religion course, 2 credits

Total Minimum Semester Hours 16

Second Semester

DM 120, Digital Marketing Strategy, 3 credits
SMM 199, Social Media Marketing Lecture Series, 1 credit
TAM 120, Introduction to Sales, 3 credits
MAT 110, College Algebra, 4 credits
COMM 122, Interpersonal Communications, 3 credits
REL, Cornerstone Religion course, 2 credits

Total Minimum Semester Hours 16

Third Semester

DM 140, Digital Marketing Web Management, 3 credits
DM 150, Digital Marketing Analytics, 3 credits
DM 160, Digital Marketing Advertising, 3 credits
SMM 130, Social Media Marketing Content, 3 credits
COMM 210, Mass Communication and Society, 3 credits

Total Minimum Semester Hours 15

Fourth Semester

SMM 210, Social Media Marketing Strategy, 3 credits
CAR 201, Career Success, 1 credit
COMM 310, Writing for Communication Careers, 3 credits
COMM 320, Public Speaking, 3 credits
COMM 330, Digital Channel Strategy, 3 credits
REL, Cornerstone or Religion Elective, 2 credits

Total Minimum Semester Hours 15

Fifth Semester

SMM 299, Social Media Marketing Internship, 2 credits
REL, Cornerstone or Religion Elective, 2 credits

Total Minimum Semester Hours 4

Total Social Media Marketing (AAS) Degree Minimum Semester Hours 65-66