COMM 430 Conversion Rate Optimization

This course is designed to provide students with the methodologies, tools, and processes needed to implement conversion rate optimization (CRO) strategies and tactics across any digital solution. Students will be able to identify CRO goals, prioritize testing opportunities, create hypothesis, set up and run tests, and analyze results to draw actionable insights.

Credits

2 credits

Prerequisite

COMM 330; DM 160; DM 230; DM 240

Offered

Fall, Winter, Spring