Digital Marketing - Bachelor of Applied Science in Communication
Degree
Bachelor of Applied Science (BAS)
Overview
The evolution of technology is significantly growing and transforming in the field of marketing. As a result, there is a growing demand for marketing professionals who possess the skills to leverage digital technologies effectively. This bachelor's degree program is designed to equip students with expertise in various aspects of digital marketing, such as search engine marketing, mobile marketing, web analytics, and other relevant areas. Additionally, students will acquire the ability to create and execute digital marketing campaigns that effectively reach specific target audiences.
Career Opportunities
Companies are eager to hire people with both the strategy and skills necessary to manage their digital marketing efforts. Students designing their career in Digital Marketing can expect to work in the following fields:
- Content Creation
- Advertising/Customer Advocacy
- Digital Analytics
- Social Media
Learning Outcomes
Upon completion of the degree, successful graduates will be able to:
- Communicate in a persuasive, legal, and ethical manner.
- Strategically develop and manage omni-channel digital marketing campaigns.
- Utilize tools, platforms and data sources to optimize research, audience reach, conversion, and retention.
- Design digital experiences that are easy and efficient.
- Lead teams and serve within a team in a productive and constructive manner.
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Religion
Religion Cornerstone Courses
Complete each of the following
| REL 200 | The Eternal Family (Cornerstone) | 2 credits |
| REL 225 | Foundations of the Restoration (Cornerstone) | 2 credits |
| REL 250 | Jesus Christ & His Everlasting Gospel (Cornerstone) | 2 credits |
| REL 275 | Teachings & Doctrine of The Book of Mormon (Cornerstone) | 2 credits |
| Total Credit Hours: | 8 |
Religion Electives
Complete three additional religion courses
Total Credit Hours: 14
College and Career Success
Complete both of the following
| CAR 101 | College Success | 1 credit |
| BAP 115 | Excel and Introduction to Technology | 1 credit |
| Total Credit Hours: | 2 |
Internship
| COMM 499 | Communication Internship | 2 credits |
| Total Credit Hours: | 2 |
General Education
Composition Courses
Complete two courses (6 credit hours)
| ENG 101 | Introduction to College Writing | 3 credits |
| ENG 201 | Intermediate College Writing | 3 credits |
| ENG 301 | Technical Writing | 3 credits |
| BUS 340 | Professional Business Communications | 3 credits |
| Total Credit Hours: | 6 |
Quantitative Literacy
Complete one course (3-4 credit hours)
| MAT 107 | Quantitative Analysis and Personal Finance | 3 credits |
| MAT 110 | College Algebra | 4 credits |
| MAT 111 | Trigonometry | 3 credits |
| MAT 112 | Calculus I | 4 credits |
| MAT 113 | Calculus II | 4 credits |
| MAT 119 | Business Calculus | 3 credits |
| MAT 237 | Discrete Mathematics | 3 credits |
| MAT 252 | Statistics | 3 credits |
| Total Credit Hours: | 3-4 |
**
MAT 252 can serve as both the Quantitative Literacy GE requirement as well as a Communication BAS Requirement**
Distribution Areas
American Institutions
Students must complete one of the following courses:
| HIST 170 | American Civilizations | 3 credits |
| HIST 175 | History of Technology in the United States | 3 credits |
| POLS 110 | American Government | 3 credits |
| Total Credit Hours: | 3 |
Fine Arts
Students must complete one of the following courses:
| ART 101 | History of the Fine Arts | 3 credits |
| ART 110 | Survey of Visual & Performing Arts | 3 credits |
| Total Credit Hours: | 3 |
Humanities
Students must complete one of the following courses
| COMM 122 | Interpersonal Communications | 3 credits |
| HUM 110 | Discovering the Humanities | 3 credits |
| Total Credit Hours: | 3 |
**
COMM 122 can serve as both the humanities GE requirement as well as a Communication BAS Requirement**
Life Sciences
Students must complete one of the following courses:
| LS 103 | Nutrition and Health | 3 credits |
| LS 265 | Anatomy & Physiology | 4 credits |
| Total Credit Hours: | 3-4 |
LS 265 is for Medical Assisting student only
Physical Sciences
Students must complete one of the following courses:
| PS 120 | Earth Science | 3 credits |
| Total Credit Hours: | 3 |
Social Sciences
Students must complete one of the following courses:
| BUS 301 | Principles of Management | 3 credits |
| ECON 161 | Microeconomics | 3 credits |
| ECON 162 | Economic Principles and Problems-Macro, Online | 3 credits |
| GEOG 130 | World Political Geography | 3 credits |
| PSYCH 101 | Introduction to Psychology | 3 credits |
| SS 160 | Leadership & Human Behavior | 3 credits |
| Total Credit Hours: | 3 |
General Education Student Choice
Students must complete one additional course from one of the following areas: (3-4 credits)
- American Institutions Distribution courses (3 credit hours)
- Fine Arts Distribution courses (3 credit hours)
- Humanities Distribution courses (3 credit hours)
- Life Sciences Distribution courses (3 credit hours)
- Physical Sciences Distribution courses (3 credit hours)
- Social Sciences Distribution courses (3 credit hours)
- Math courses: Math 110 or higher (3-4 credit hours)
Program Specific Requirements
Certificate 1
Select between the
Digital Marketing Certificate or the
Technology Account Management Certificate
Social Media Marketing Certificate
Certificate Core Courses
| DM 105 | Introduction to Digital Marketing | 3 credits |
| DM 120 | Digital Marketing Strategy | 3 credits |
| DM 150 | Digital Marketing Analytics | 3 credits |
| DM 160 | Digital Marketing Advertising | 3 credits |
| CAR 201 | Career Success | 1 credit |
| Total Credit Hours: | 13 |
Certificate Elective Courses
Select a course, 3 credits
| DM 140 | Digital Marketing Web Management | 3 credits |
| SMM 130 | Social Media Marketing Content | 3 credits |
| SMM 210 | Social Media Marketing Strategy | 3 credits |
| Total Credit Hours: | 3 |
Communication Fundamentals Certificate
| DCC 180 | Fundamentals of Content Creation | 3 credits |
| COMM 210 | Mass Communication and Society | 3 credits |
| COMM 310 | Writing for Communication Careers | 3 credits |
| COMM 320 | Public Speaking | 3 credits |
| COMM 330 | Digital Communication | 3 credits |
| Total Credit Hours: | 15 |
Communication Core Certificate
| COMM 300 | Communication Career Workshop | 1 credit |
| COMM 350 | Communication Research Methods | 3 credits |
| COMM 360 | Conflict Management | 3 credits |
| COMM 370 | Media Law and Ethics | 3 credits |
| COMM 380 | Communication Project Management | 3 credits |
| COMM 499 | Communication Internship | 2 credits |
| Total Credit Hours: | 15 |
Digital Marketing Emphasis Courses
| COMM 410 | Design Thinking | 3 credits |
| COMM 420 | Digital Marketing Strategy II | 3 credits |
| COMM 430 | Conversion Rate Optimization | 2 credits |
| COMM 450 | Advanced Digital Analytics | 3 credits |
| COMM 455 | Consumer Insight | 2 credits |
| Total Credit Hours: | 13 |
Total Credit Hours: 120
Graduation Requirements
1. Minimum of 120 total semester credit hours as outlined
2. Grade of C- or better in all program-specific
3. Cumulative grade-point average of 2.0 or higher
4. Complete a minimum of 40 credit hours of upper-division classes (>300 level)
Recommended Sequence of Courses
Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your academic advisor for assistance.
First Semester
DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DCC 180, Fundamentals of Content Creation, 3 credits
ENG 101, Introduction to College Writing, 3 credits
BAP 115, Excel and Introduction to Technology, 1 credit
CAR 101, College Success, 1 credit
REL, Religion, 2 credits
Total Minimum Semester Hours: 16
Second Semester
DM 150, Digital Marketing Analytics, 3 credits
SMM 130, Social Media Marketing Content I, 3 credits
TAM 120, Introduction to Sales, 3 credits
TAM 195, Digital Technology Sales, 3 credits
REL, Religion, 2 credits
Total Minimum Semester Hours: 14
Third Semester
DM 160, Digital Marketing Advertising, 3 credits
TAM 275, Advanced Sales, 3 credits
DM 230, Digital Search Marketing, 3 credits
COMM 210, Mass Communication and Society, 3 credits
ENG 201, Intermediate College Writing, 3 credits
Total Minimum Semester Hours: 15
Fourth Semester
DM 240, Digital Mobile Marketing, 3 credits
COMM 310, Writing for Communication Careers, 3 credits
COMM 320, Public Speaking, 3 credits
COMM 330, Digital Channel Strategy, 3 credits
CAR 299R, Internship, 1-3 credits
REL, Religion, 2 credits
Total Minimum Semester Hours: 15-17
Fifth Semester
COMM 450, Advanced Digital Analytics, 3 credits
COMM 300, Communication Career Workshop, 1 credit
COMM 380, Communication Project Management, 3 credits
COMM 122, Interpersonal Communication, 3 credits
MAT 252, Statistics, 3 credits
REL, Religion, 2 credits
Total Minimum Semester Hours: 15
Sixth Semester
COMM 420, Digital Marketing Strategy II, 3 credits
COMM 350, Communication Research Methods, 3 credits
POLS 110, American Government, 3 credits
GE – SS, any General Education, Social Science Course, ECON 161, Microeconomics is recommended, 3 credits
REL, Religion Upper-Division, 2 credits
Total Minimum Semester Hours: 14
Seventh Semester
COMM 455, Consumer Insight, 2 credits
COMM 430, Conversion Rate Optimization, 2 credits
COMM 370, Media Law and Ethics, 3 credits
GE – Choice, Any General Education, Choice course, ECON 162, Macroeconomics is recommended, 3 credits
GE – LS, any General Education, Life Science Course, 3 credits
REL, Religion Upper-Division, 2 credits
Total Minimum Semester Hours: 15
Eighth Semester
COMM 410, Design Thinking, 3 credits
COMM 360, Conflict Management, 3 credits
COMM 499, Communication Internship, 2 credits
GE – PS, any General Education, Physical Science Course, 3 credits
GE – FA, any General Education, Fine Arts Course, 3 credits
REL, Religion, 2 credits
Total Minimum Semester Hours: 16
Total Digital Marketing – (BAS) in Communication Degree Minimum Credit Hours 120