DM 105 Introduction to Digital Marketing

Discover the evolution and purpose of digital media and why it is a disruptive wave of innovation. Understand the history, purpose, best practices, current trends, and pros and cons of current platforms. Learn how the principles of digital marketing can be used to enhance the customer journey. Gain a high-level understanding of key digital marketing principles, strategies, and platforms. Learn how companies utilize digital media for marketing, analytics, customer service and more.


3 credits


Fall, Winter, Spring